The donors you’re targeting and nurturing to become lifelong supporters are consumers who interact with hundreds of tech-forward brands on their phones every day. The more people rely on their phones for everything from grocery shopping to buying a home, the more expectations they may subconsciously form about making a mobile donation. We know donors […]
Every year, nonprofit conferences provide the opportunity for fundraising professionals to come together to discuss the global state of the social sector. In 2021, organizations shifted to virtual and hybrid event models to prioritize safety and accessibility amid changing COVID-19 regulations. As 2022 unfolds, the return of in-person conferences and innovative hybrid events will provide more opportunity for connection […]
It’s officially Classy Customer Week! Our first-ever week-long event designed to celebrate our incredible nonprofit customers who are driving change and innovative solutions across the globe. It is our privilege to showcase and celebrate the work and impact Classy customers are making each and every day. In honor of Customer Week, we’re highlighting a number […]
The data on cell phone usage is clear. Ninety-seven percent of Americans own a cellphone and 80% use text messaging. The prevalence of this communication channel makes it an easy choice for expanding donor stewardship; some donors might even prefer it. In fact, 85% percent of customers report favoring it over email or phone calls. […]
The simplest, most cost-effective strategy to ensure the long-term financial health of your organization is prioritizing donor retention. Establish meaningful relationships with your supporters and set your team up for larger donations in the future with a cohesive donor stewardship plan. Below we outline five simple steps to elevate your donor stewardship strategy and offer […]
If you opened this blog with absolutely no idea of what a non-fungible token (NFT) is, you’re not alone. NFT fundraising is only one piece of the larger cryptocurrency donations conversation. That’s why we’ve dedicated this post to help you understand how it all works and how to test the waters when you’re ready. NFTs are evolving from a far-reaching […]
To help you navigate the challenges and opportunities facing nonprofits today, we reached out to Classy’s Leadership Council, an esteemed group of social sector executives, for their thoughts and advice on what to prioritize in 2022. Hear directly from a variety of leaders across the industry including, Erik Arnold, Global CTO of Tech for Social […]
On February 24, Russia deployed its military into Ukraine. This unprovoked attack came after eight years of steady armed conflict between the two countries. In an aggressive attempt to overthrow Ukraine’s democratically elected government, Russia’s full-scale invasion has the potential to be the largest military action in Europe since World War II. What Does the Russian Invasion […]
This post was originally published on the Salesforce.org blog. Whether your nonprofit has a two-person team or a staff of 200 employees, every opportunity you take to improve your daily operations can make a difference in reaching your fundraising goals. The first step toward efficiency is consolidating your fundraising technology. An integration between your customer relationship […]
Crowdfunding dates back to the summer of 1885 when The New York World newspaper ran an advertisement encouraging Americans to help fund the assembly of the Statue of Liberty. Since then, it has evolved to help nonprofits, startups, researchers, educators, and individuals alike raise approximately $17.2 billion yearly in North America, with projections for the market to reach $300 billion by […]