Environmental sustainability is an ongoing movement, and Earth Day is an excellent reminder of our role in making it a reality. We’re proud to recognize seven nonprofits leading the charge. Below you’ll find out how they plan to rally communities with Earth Day donations and volunteer opportunities, and how that fuels their year-round work to […]
Your mission statement is the foundation for your nonprofit’s marketing and communications. A mission statement, also referred to as a vision statement, sums up the essence of your organization in just one or two sentences. It guides your decision-making processes and should drive people to want to learn more about your organization. A strong mission […]
In 2011, only 11% of traffic to Classy fundraising campaigns came from mobile devices. By 2021, that number rose more than fivefold (58%) across the platform. Not only are mobile-friendly campaigns a must-have in today’s digital age, but mobile payment trends show donors are increasingly interested in checkout experiences that don’t require a physical form of payment. Classy’s Why America Gives 2021 […]
This blog was written by Seth Braddock, Founder & CEO at Kilter. Kilter’s gamified activity tracking platform enables nonprofits and brands to meet their supporters where they are today by building custom events that turn everyday health, wellness, and lifestyle activities into opportunities to accelerate fundraising objectives. When you think about fundraising events like the […]
Thousands of nonprofits bring their innovative and strategic fundraising goals to life through the flexible, data-driven Classy giving platform. Today, we announce that Marc Ferris will join Classy as Chief Growth Officer after his 12-year tenure at Salesforce.org, a social enterprise focused on purpose-built, nonprofit technology. In this new role at Classy, Marc will lead […]
Here at Classy, mothers hold a special place in our hearts. Our own story began when our founder, Scot Chisholm, set out with a group of friends to raise money for the fight against cancer in honor of his mother’s battle. Ahead of Mother’s Day on May 8, we want to take a moment to reflect […]
Creative fundraising ideas can help you get the ball rolling on longer-term initiatives, overcome a mid-campaign slump, or quickly collect resources in response to an unexpected emergency. The effectiveness of your ideas depends on how well they engage donors, maximize participation, motivate immediate action, and inspire donors to give again. We’ve collected a list of […]
There are a lot of logistics involved with any fundraising event, especially an online or hybrid one. Nonprofits naturally have many questions on how to make the most of them. For that reason, nonprofits should ask their fundraising platforms and service providers about the ways their event capabilities will evolve. Here are some of the […]
Every successful nonprofit crowdfunding campaign starts with a good story. Whether you’re raising money for emergency humanitarian aid or supporting families impacted by brain cancer, it’s critical to illustrate the problem, articulate the solution, and forge emotional connections with your supporters to help you solve it. These six crowdfunding strategies and nine examples of successful campaigns will help you better […]
Venmo and PayPal are preferred payment options to make donations. When donors are able to use their preferred donations methods, nonprofits see greater donation amounts. Early proprietary data from the Classy Platform shows that on average: One-time donations via PayPal were 30% higher than credit card donations for organizations that activated on the PayPal Commerce platform with Classy […]