The Good Run is a youth sports non profit that Julie and I founded in 2014. It was a reflection of our desire to give back to the communities in which we worked and lived, at home in Vermont and abroad. Working outside of the US at international schools in Bogota, Mexico City, Bangkok and […]
America is activated, impassioned, and determined to give back this year. In just one year from Classy’s last US donor survey, the country faced an international humanitarian conflict, controversial legislative changes, devastating natural disasters, and 40-year-high inflation rates. These all raised the demand for relief from nonprofit organizations and some important questions about how individual donors would take […]
In nonprofit marketing, the term storytelling comes up often because we witness its impact in everyday examples, from entertainment to advertising. There’s no doubt stories are powerful tools. Anytime you ask donors to give, stories can provide an emotional connection back to your cause. A good narrative then shows people the impact of their gift beyond raw […]
A thoughtful experience makes all the difference in fundraising. That’s even more true when people fundraise on behalf of someone else. The donor experience is a long-standing priority at Classy. However, we recognize that not all fundraisers approach the experience the same way. One of those special circumstances is tribute fundraising to collect donations in […]
Rally your family, rally your friends, your neighbors and your colleagues! November 29th is a global effort to consolidate giving to a cause of your choice. #GivingTuesday (November 29th) is an opportunity for you to support non profit organizations around the world that are making an impact in many different ways. At The Good Run, […]
Building a nonprofit website is more than having a place where supporters can make online donations. By following nonprofit website best practices, you have a chance to showcase your brand in an impactful way, telling a story that encourages people to give. Shaping your nonprofit’s narrative through a website requires thoughtful content and user-friendly functionality. Below, […]
#GivingTuesday is on November 29th, in just a few weeks! The Good Run wants to use that day to consolidate the giving efforts of our family, friends, colleagues and extended network to support TGR’s efforts to impact youth sports! The Good Run is building capacity and we’d like to do a lot more to support […]
LinkedIn isn’t just for building your network, driving traffic, or meeting your next hire. Donors use the platform to research organizations and discover donation and volunteer opportunities—and we have the data to prove it. Classy’s latest platform data shows that LinkedIn is the highest-converting social media platform for nonprofits. In addition, LinkedIn for Nonprofits reveals […]
Need help coming up with a community service idea that builds relationships and exposure for your nonprofit? Don’t worry—we’re here to help. The good news is there are so many different opportunities available. But the best community service ideas don’t need to be a game changer or brand new—just meaningful, engaging, and relevant to your […]