Summer is historically a slower season for fundraising, but it offers nonprofits a unique opportunity to focus on the activities they weren’t able to prioritize during busier times of the year. Below are five important activities that can impact your progress towards your organizational goals. Work these into your summer plan to make the most […]
We’re just days away from the 2022 Collaborative. This year, those who can’t attend our full in-person conference in Philadelphia will still have an alternative virtual option. The Collaborative: Virtual Sessions has a specially curated lineup of speakers and content just for online attendees. Will you join nearly 1,000 professionals, practitioners, and fundraising experts already registered to attend […]
When you’re planning a fundraising campaign for your nonprofit organization, it can feel like there are a million details to take care of. Understanding that feeling and doing our best to help you avoid it, we spun up a simple blueprint to help lighten your load. While most fundraising campaigns are different from one another, there are […]
Peer-to-peer fundraising campaigns are increasingly effective when it comes to scaling donations for nonprofits. We spoke to Otis Fulton, the vice president of psychology strategy at Turnkey, to further break down the psychology of peer-to-peer fundraising. Get our tips below to harness its power and turn your next peer-to-peer fundraising campaign into a success. According […]
It’s an exciting day for fundraising professionals who can now officially explore Classy’s interactive philanthropy trends report, The State of Modern Philanthropy 2022: The Path to Lasting Donor Connections. Experience the Interactive Report Site Your daily decisions are some of the most influential in shaping the future of the social sector. The State of Modern Philanthropy 2022 makes […]
To accurately evaluate your nonprofit’s performance, it can be helpful to analyze your work from a programmatic level. A nonprofit program is a specific initiative that addresses a social or environmental problem, relies on dedicated resources and budget, and has a strategy to achieve distinct goals. Get Expert Advice on Your Nonprofit Programs Every year, Classy offers […]
Well-crafted recurring donation appeals are critical to building, growing, and sustaining a robust recurring giving program. A recurring donation appeal is a specific request for a donor to commit to an automated gift at a frequency of their choice. The difference between an appeal that drives conversions and one that falls flat is the use of descriptive […]
Our long-awaited countdown to Classy’s annual nonprofit conference is coming to an end. Collaborative 2022 kicks off on June 15th as a two-day experience full of interactive sessions, Ted-style talks, and live panels led by over 40 fundraising experts. A Message From In-Person Collaborative Attendees Hear from attendees who joined us in person over the past […]
Years before podcasts were the hot trend in content creation, blogging was the platform of choice for digital marketers. Blogging might sound technical or complicated, but it’s as simple as posting valuable content to your organization’s website. Nonprofits can use blogs just as easily and effectively as any other business. Seventy-nine percent of marketers name blogging as […]
Racism has no place in this world. We must do better. Classy stands in solidarity in the fight against gun violence, inequality, and injustice toward the Black community after the horrific mass shooting in Buffalo, New York on May 15, 2022. A series of mass shootings killed 14 people and wounded 39 from May 13 to 15. In addition […]