The start of each new year is an opportunity to re-engage donors within your nonprofit. They’re likely already setting resolutions or goals for the next 365 days, including increasing their charitable giving. Since the year-end is the peak of charitable giving, you likely acquired new donors during December. January is your chance to keep these donors engaged with […]

Nonprofit marketing is essential for spreading the word about fundraising initiatives, engagement opportunities, and even mission-related programming. Yet you don’t want to spend your team’s limited time and resources establishing efforts that are not seeing a return. While metrics like click-through rate, social shares, and event attendance can provide insights into your campaigns, they don’t […]