As the industry evolves, and the digital landscape continues to fragment, it’s becoming more challenging for nonprofits to get in front of supporters. With a 1.7% decrease in donations and a 10% decrease in donors year over year, it’s clear that personalized, intentional giving experiences matter more than ever.¹ Leveraging the right technology mobilizes connection […]
Each June, the United States comes together for Pride Month to celebrate the history and achievements of the LGBTQ+ community. The colorful Pride parades and epic parties associated with the celebration may be the first things that come to mind. Still, we should recognize how this month honors the history and ongoing fight for justice […]
Digital platforms, like search engines and social media, are free for any organization to participate in. However, these technologies are increasingly becoming pay to play, meaning your nonprofit should strongly consider investing in paid advertising to get its full effect. Whether investing in social, search, or retargeting, there are a range of different paid ad approaches your […]
Today, your nonprofit is in a unique position to take advantage of fundraising with hybrid events. Classy’s annual Why America Gives report demonstrated that today’s donors are passionate and ready to give more but want to see personalized experiences to feel connected to the organization. Events that meet them where they are and cater to […]
Coming up with an original email subject line is easier said than done. It takes know-how, creativity, and a clear understanding of your target audience. First impressions matter, especially online, and email subject lines have the potential to make your campaign—or not. Done right, these help smoothly capture each reader’s attention and inspire them to […]
Donors from anywhere in the world can find your organization online. Your nonprofit website is the face of your mission and an opportunity to make a first impression that leads visitors to take action that supports your cause. Our donor trends report Why America Gives showed us that 60% of donors said they’re most likely […]
This blog was written by Mary Blasberg, a dedicated Senior Account Strategist at Mittun. Her primary focus areas are steering strategy, interpreting analytics and data, and harnessing the power of storytelling to glean insightful strategies that help inform today’s nonprofits. In today’s noisy online space, maintaining a consistent digital experience for donors is paramount in […]
Fundraising professionals like you seek new ways to grow and expand their nonprofit missions yearly. New grant opportunities are constantly emerging to make funding for nonprofits easier, and we’ve got the latest options for grantees to leverage. More funding leads to more doors opened for beneficiaries. That’s why organizations like Amazon Web Services (AWS) and […]
Starting an animal rescue is a noble pursuit, and we’re here to help you make your dream a reality. As the world evolves, technology makes it easier for us to care for our animal friends. Below, we’ll walk you through everything you need to know to start an animal rescue (the right way), secure 501(c)(3) nonprofit […]
Businesses use brand strategy to form connections with customers, and that strategy goes beyond selecting a company logo or company name. It means establishing a brand identity built on thoughtful design, tone, and messaging. These intentional identifiers help your product or service resonate in more meaningful ways to foster consumer loyalty. Similarly, nonprofits can use […]