Nonprofit organizations work tirelessly to solve our world’s most pressing issues, yet rarely get recognized. Classy created the Classy Awards to celebrate outstanding nonprofits and spotlight the impactful work done worldwide. Today, we’ll cover the value of elevating nonprofits’ impact, how to submit your Classy Awards nomination, the benefits of being a Classy Award winner, and more. […]
Real-Time Messaging Protocol (RTMP) isn’t the newest streaming format but remains one of the most common and reliable solutions for distributing livestreams. Today’s audiences spend their time jumping between social media networks, applications, and streaming services on everything from their mobile phones to their laptops and smart TVs, making it all the more crucial to […]
Around 4.26 billion people use social media—that’s roughly 57% of the world’s population.¹ In addition, 73% of marketers claim social media has been effective in elevating their businesses, which means there’s an opportunity for nonprofits to use social platforms for event promotion.² Below, we’ll share some tips to help you improve how you use social […]
Repeat giving and automated gifts set nonprofits up to scale and achieve goals in entirely new ways. Today, we review the lifetime value of loyal donors and the positive financial impact they can have on the health of your organization in an easy-to-navigate recurring donation infographic. Feel free to share these recurring charity infographics on […]
Not all nonprofits are charitable organizations. Nonprofit status only indicates an organization isn’t operating to generate and distribute profits, which leaves plenty of room for interpretation. That’s where the various identifying organizational codes come into play. For example, 501(c)(6) nonprofit organizations serve communities and constituents by promoting business practices. These nonprofits focus on business leagues, […]
There’s no shortage of nonprofit metrics you can measure, but not all data points are equal. Some metrics are more valuable than others for advancing your fundraising efforts and accelerating donation growth. That’s where key performance indicators (KPIs) come in. These metrics allow nonprofit organizations to assess how to move toward a desired benchmark or set of benchmarks, like the total number of donors, year-over-year donation volume, average donation amount, and more. […]
Did you know 69% of Gen Z and Millennial donors prefer to hear from nonprofit organizations on social media? Today’s passionate donors are ready to engage on Instagram, Facebook, and TikTok and take action, whether they donate, volunteer, or reshare your nonprofit’s message. Becoming more familiar with your supporter base through effective outreach is key to creating […]
When it comes to successful fundraising campaigns, the healthcare sector is filled with examples that span a diverse array of fields, audiences, and models. Health organizations can learn from analyzing the creation, implementation, and execution of these healthcare fundraising campaigns. Below, we analyze four different healthcare campaigns that each use different tactics and angles for […]
Grants offer tremendous funding opportunities for nonprofits looking to scale. Score the right grant, and you might have all the funding you need to operate and grow your organization for the next 12 months. However, since grants are in such high demand, securing them takes a bit of know-how. While grantmaking offers promising opportunities for […]
Your email click-through rate (CTR) tells you whether people engage with your emails and land on the pages you want them to see or abandon your message before taking that next step. Increasing your CTR starts with a few best practices, a dash of creativity, and a bit of experimentation for meaningful results. Here’s why […]