A wide variety of nonprofits host fundraising events such as galas, golf tournaments, and competitive races to secure contributions and raise awareness for various causes. On the Classy platform, events are the highest-converting campaign type. Explore More Event ROI Stats Fundraising events can generate significant revenue from new donors for social impact organizations. They often require […]
The start of each new year is an opportunity to re-engage donors within your nonprofit. They’re likely already setting resolutions or goals for the next 365 days, including increasing their charitable giving. Since the year-end is the peak of charitable giving, you likely acquired new donors during December. January is your chance to keep these donors engaged with […]
Nonprofit marketing is essential for spreading the word about fundraising initiatives, engagement opportunities, and even mission-related programming. Yet you don’t want to spend your team’s limited time and resources establishing efforts that are not seeing a return. While metrics like click-through rate, social shares, and event attendance can provide insights into your campaigns, they don’t […]
Every fundraising campaign needs specific SMART goals. To measure fundraising success, most nonprofits typically choose a combination of the following key metrics: Raise $XAcquire X new donors and/or major donorsRecruit X fundraisers It’s important to focus on these metrics when tracking your fundraising efforts. However, there are other metrics you should also consider to take your organization’s fundraising strategy to the next level. Here are six specific fundraising goals that […]
The days, weeks, and months following the year-end season can be more critical to the long-term health of your organization than the holidays. That’s why it’s never too early to think about donor retention. Start planning how your nonprofit will engage donors into the new year based on today’s fundraising trends and insights. Let’s cover how you […]
The days, weeks, and months following the year-end season can be more critical to the long-term health of your organization than the holidays. That’s why it’s never too early to think about donor retention. Start planning how your nonprofit will engage donors into the new year based on today’s fundraising trends and insights. Let’s cover how you […]
Design brings your message and mission to life. And with Canva for Nonprofits, creating visuals that captivate your audience is much easier. Canva creates a templated approach to tackle marketing and communications as a group effort or a dedicated team member leading the charge. Whether you’re a regular Canva user or haven’t tried it yet, these eight […]
Ariana Younai is the Head of LinkedIn for Nonprofits, the organization responsible for providing discounted talent, campaigning, fundraising, and learning solutions from LinkedIn to the nonprofit sector—an effort she helped build from the ground up over the past decade. She is responsible for the strategy behind LinkedIn for Nonprofits’ vision to drive nonprofit capacity in […]
The charity walk or run is a go-to event for nonprofits of nearly all sizes to raise funds. But with so many organizations choosing this route, you may want to go in a different direction for your next fundraising event. If you want to try something new while still following a long-standing fundraising model, a benefit concert […]
Current events call donors to action. And nonprofits can harness this to attract donations from more individuals by understanding how timely need influences the donor psyche. Today, we’ll recap the four events that caught donors’ attention in 2022. We’ll also dig into the learnings from the causes that sparked donors’ passion for timely giving to […]