The actions and trends that drive nonprofit donations are always changing. In this post, we’ll cover six magic words that can help increase donations, why these words work, and how to incorporate them into your nonprofit marketing, direct appeals, website, and donation form. Set Your Strategy With the Latest Fundraising Insights Picture this: you walk into […]
When the year-end giving season comes to an end, your team is ready to take a few well-deserved deep breaths. But you don’t want to let your elevated giving and donor engagement fall by the wayside now that the ball has dropped and the new calendar year has begun, either. Luckily, workplace giving can play […]
Everyone has to play by the rules, including nonprofits. Nonprofit bylaws establish procedures, structures, requirements, and guidelines for how it operates. In other words, it keeps everyone accountable for their actions and prevents conflict and confusion. Avoid the temptation to copy and paste old sample bylaws from the internet. While these can provide a good […]
Learn everything you need to write donation request letters that help you secure your organization’s much-needed resources. Image credit: Photo by Pixabay Acquiring new donors is about more than just gracefully asking for donations. You’ll get better results when you build a relationship with your potential donors and show them how their donation makes an […]
Classy believes this sector deserves great tech to address the world’s most challenging and important issues at scale. We interviewed Classy customer, Beat the Streets National, to highlight how the nonprofit plans to scale its impact to reach 28 new cities and engage 28,000 youth annually by the 2028 Olympics with Classy by its side. […]
Passionate donors make your nonprofit initiatives possible. And while supporters might not ask for anything in return, there’s one thing you can always provide your donors: a donation acknowledgment letter. Today, we’ll show you how to put one together. Donation acknowledgment letters go beyond confirmation and gratitude—the Internal Revenue Service (IRS) legally requires them. But […]
Giving Tuesday 2022 marks the 10th anniversary of the annual global day of giving. This year, charitable behavior became less predictable as the economy fluctuated and the definition of giving evolved for many US donors. Despite it all, donors showed up like never before, taking action to support the organizations they care about on Giving […]
In light of the 2020 COVID-19 pandemic and social distancing, countless nonprofits were forced to pivot their in-person events into virtual fundraising events. At Classy, we saw organizations quickly adapt to the changing landscape with virtual fundraising events strategies and truly inspiring, creative virtual fundraising event ideas. The success of these virtual events has shown that virtual fundraising […]
Gratitude is a powerful feeling that can increase donor acquisition and retention, especially when it comes to year-end fundraising. Why America Gives 2022 found that a top benefit of donating is when loyal donors feel gratitude for the work a nonprofit is doing. Loyal donors are 1.5X as likely to donate because they feel admiration or […]
Ready to start a 501(c)(3) nonprofit but not sure where to begin? We get it—after all, turning your ideas into a nonprofit can be a powerful move toward achieving your goals. Once you do, you can use your 501(c)(3) status to make the world a better place, help others, or promote your favorite causes—and you […]