No one thought interest rates would spike to fight 40-year-high inflation rates and the word recession would pop into headlines weekly in 2022, but here we are. Then there’s the confusion about how charitable giving changes as the economy shifts, which is also real. Uncertain times can either ignite people to help the rising demand for support or cause […]
The Good Run is in launch mode. Giving Tuesday (today) is a day of global giving on which we can demonstrate generosity on a grand scale. Around the world people are supporting causes of their choice with funds, time and supplies! Using Giving Tuesday is a way for The Good Run to introduce it’s mission […]
‘Tis the season for nonprofit fundraising. Year-end giving is the most important time of the year to raise donations and hit your annual fundraising goals. At Classy, we have the tactics and know-how to help you create a fundraising campaign your donors will remember well into the new year—and it’s all here. Below, we’ll show […]
The Good Run is a youth sports non profit that Julie and I founded in 2014. It was a reflection of our desire to give back to the communities in which we worked and lived, at home in Vermont and abroad. Working outside of the US at international schools in Bogota, Mexico City, Bangkok and […]
America is activated, impassioned, and determined to give back this year. In just one year from Classy’s last US donor survey, the country faced an international humanitarian conflict, controversial legislative changes, devastating natural disasters, and 40-year-high inflation rates. These all raised the demand for relief from nonprofit organizations and some important questions about how individual donors would take […]
In nonprofit marketing, the term storytelling comes up often because we witness its impact in everyday examples, from entertainment to advertising. There’s no doubt stories are powerful tools. Anytime you ask donors to give, stories can provide an emotional connection back to your cause. A good narrative then shows people the impact of their gift beyond raw […]
A thoughtful experience makes all the difference in fundraising. That’s even more true when people fundraise on behalf of someone else. The donor experience is a long-standing priority at Classy. However, we recognize that not all fundraisers approach the experience the same way. One of those special circumstances is tribute fundraising to collect donations in […]
Rally your family, rally your friends, your neighbors and your colleagues! November 29th is a global effort to consolidate giving to a cause of your choice. #GivingTuesday (November 29th) is an opportunity for you to support non profit organizations around the world that are making an impact in many different ways. At The Good Run, […]
Building a nonprofit website is more than having a place where supporters can make online donations. By following nonprofit website best practices, you have a chance to showcase your brand in an impactful way, telling a story that encourages people to give. Shaping your nonprofit’s narrative through a website requires thoughtful content and user-friendly functionality. Below, […]
#GivingTuesday is on November 29th, in just a few weeks! The Good Run wants to use that day to consolidate the giving efforts of our family, friends, colleagues and extended network to support TGR’s efforts to impact youth sports! The Good Run is building capacity and we’d like to do a lot more to support […]