Many businesses offer corporate matching gift programs that match donations made by their employees to charitable causes. In fact, research shows that more than 65% of Fortune 500 companies are participating in this type of charitable workplace giving in 2022. More and more corporations are offering matching gifts each year. While it can be difficult to keep track of […]
It’s been a long time since kids have been able to play five on five in the Philippines. Sure, there were pockets of hoopers and coaches running their teams through drills and possibly playing some friendlies but for the most part gyms and parks were closed. You’d have to see it to believe it…nets tied […]
The closer you are to your goal, the more likely people are to give. That’s the SparkNotes version of the goal proximity effect that fuels the psychology behind why fundraising thermometers lead to more donations. It’s easy to see how fundraising thermometers help spark motivation but have you ever wondered if you’re using them to their full […]
Summer is historically a slower season for fundraising, but it offers nonprofits a unique opportunity to focus on the activities they weren’t able to prioritize during busier times of the year. Below are five important activities that can impact your progress towards your organizational goals. Work these into your summer plan to make the most […]
We’re just days away from the 2022 Collaborative. This year, those who can’t attend our full in-person conference in Philadelphia will still have an alternative virtual option. The Collaborative: Virtual Sessions has a specially curated lineup of speakers and content just for online attendees. Will you join nearly 1,000 professionals, practitioners, and fundraising experts already registered to attend […]
When you’re planning a fundraising campaign for your nonprofit organization, it can feel like there are a million details to take care of. Understanding that feeling and doing our best to help you avoid it, we spun up a simple blueprint to help lighten your load. While most fundraising campaigns are different from one another, there are […]
Peer-to-peer fundraising campaigns are increasingly effective when it comes to scaling donations for nonprofits. We spoke to Otis Fulton, the vice president of psychology strategy at Turnkey, to further break down the psychology of peer-to-peer fundraising. Get our tips below to harness its power and turn your next peer-to-peer fundraising campaign into a success. According […]
It’s an exciting day for fundraising professionals who can now officially explore Classy’s interactive philanthropy trends report, The State of Modern Philanthropy 2022: The Path to Lasting Donor Connections. Experience the Interactive Report Site Your daily decisions are some of the most influential in shaping the future of the social sector. The State of Modern Philanthropy 2022 makes […]
To accurately evaluate your nonprofit’s performance, it can be helpful to analyze your work from a programmatic level. A nonprofit program is a specific initiative that addresses a social or environmental problem, relies on dedicated resources and budget, and has a strategy to achieve distinct goals. Get Expert Advice on Your Nonprofit Programs Every year, Classy offers […]
Well-crafted recurring donation appeals are critical to building, growing, and sustaining a robust recurring giving program. A recurring donation appeal is a specific request for a donor to commit to an automated gift at a frequency of their choice. The difference between an appeal that drives conversions and one that falls flat is the use of descriptive […]