There are a lot of logistics involved with any fundraising event, especially an online or hybrid one. Nonprofits naturally have many questions on how to make the most of them. For that reason, nonprofits should ask their fundraising platforms and service providers about the ways their event capabilities will evolve. Here are some of the […]
Every successful nonprofit crowdfunding campaign starts with a good story. Whether you’re raising money for emergency humanitarian aid or supporting families impacted by brain cancer, it’s critical to illustrate the problem, articulate the solution, and forge emotional connections with your supporters to help you solve it. These six crowdfunding strategies and nine examples of successful campaigns will help you better […]
Venmo and PayPal are preferred payment options to make donations. When donors are able to use their preferred donations methods, nonprofits see greater donation amounts. Early proprietary data from the Classy Platform shows that on average: One-time donations via PayPal were 30% higher than credit card donations for organizations that activated on the PayPal Commerce platform with Classy […]
Today, we’re officially launching our 2022 Fundraising Event Experience Report to help nonprofits across the social sector confidently engage donors in the ways they prefer. We’re diving into why over 92% of both virtual and in-person event attendees say they’re likely to donate during an event in addition to registration and participation costs. Where Are […]
The donors you’re targeting and nurturing to become lifelong supporters are consumers who interact with hundreds of tech-forward brands on their phones every day. The more people rely on their phones for everything from grocery shopping to buying a home, the more expectations they may subconsciously form about making a mobile donation. We know donors […]
Every year, nonprofit conferences provide the opportunity for fundraising professionals to come together to discuss the global state of the social sector. In 2021, organizations shifted to virtual and hybrid event models to prioritize safety and accessibility amid changing COVID-19 regulations. As 2022 unfolds, the return of in-person conferences and innovative hybrid events will provide more opportunity for connection […]
It’s officially Classy Customer Week! Our first-ever week-long event designed to celebrate our incredible nonprofit customers who are driving change and innovative solutions across the globe. It is our privilege to showcase and celebrate the work and impact Classy customers are making each and every day. In honor of Customer Week, we’re highlighting a number […]
The simplest, most cost-effective strategy to ensure the long-term financial health of your organization is prioritizing donor retention. Establish meaningful relationships with your supporters and set your team up for larger donations in the future with a cohesive donor stewardship plan. Below we outline five simple steps to elevate your donor stewardship strategy and offer […]
The data on cell phone usage is clear. Ninety-seven percent of Americans own a cellphone and 80% use text messaging. The prevalence of this communication channel makes it an easy choice for expanding donor stewardship; some donors might even prefer it. In fact, 85% percent of customers report favoring it over email or phone calls. […]
Does giving really make you happy? A series of studies found that neurons in the portion of the brain associated with a sense of satisfaction start firing when a person chooses to donate money. These results are a fascinating reminder of the intrinsic motivation that many people share to make the world a better place. To help […]