The right technology can help tell nonprofits’ stories in impactful ways. Adopting a strategic tech stack is the first step in personalizing the donor experience at scale and inspiring donors to act. A customer relationship management (CRM) platform can streamline this experience by integrating with your nonprofit’s most critical tools. This allows your team to […]
This blog was written by Adam Weinger, president of Double the Donation and leading expert on corporate giving programs. Adam is a frequent contributor to many leading nonprofit magazines and publications, in addition to Double the Donation’s blog. Companies of all sizes often participate in matching gift programs and initiatives to give charitably, fuel their corporate social responsibility (CSR) […]
Effective online fundraising begins with world-class conversions but is only sustainable with reliable support from authentic supporter relationships. Brooklyn Public Library (BPL) understands the critical value of establishing lasting supporter connections and adopting the right technology to initiate and nurture each relationship. That’s why BPL partnered with Classy to further cultivate its community and increase […]
Welcome to your quick guide to Mailchimp for nonprofits. There’s no doubt that nonprofit marketing is critical to a well-rounded fundraising strategy. At the same time, nonprofits need tools that offer them the functionality required to execute their strategies without demanding a huge budget. That’s where Mailchimp comes in. Nonprofits can now access a dedicated […]
This post was originally published on the Virtuous.org blog. Managing donor data is essential to successful peer-to-peer fundraising for nonprofit organizations. With a clear plan and access to the right donor management software, you can easily identify and nurture active fundraisers and connect with those making an online donation to your cause for the first time. A sophisticated […]
This blog was written by Korrin Bishop in collaboration with PayPal. Nonprofit payment processors are about more than pricing and processing fees. They offer payment flexibility and empower donors to choose their preferred payment method. Additionally, accepting PayPal for online fundraising and donations helps you reach a wider donor audience. Our internal Classy platform data found that one-time […]
Imagine creating an unforgettable experience for your top-tier prospects, where generosity takes center stage instead of ticket sales or donations. Picture an exclusive gathering that sparks interest, breathing new life into your existing donor list. This special occasion is known as a cultivation event, a valuable opportunity to showcase your organization’s mission and needs creatively, […]
Although used interchangeably, the terms nonprofit organization and not-for-profit organization are not synonymous. Nonprofits and not-for-profit organizations share several similarities but have a few key differences in charitable purpose, operations, and tax status. Understanding what makes nonprofits unique from not-for-profit organizations is crucial, whether partnering with one, making a donation to one, or starting one. Allow this […]
Intentional, personal relationships with people who care deeply about your work and mission are at the heart of nonprofit success. Creating connected fundraising experiences that deliver meaningful stories to the right individuals at the right time is the first step in establishing those critical connections and building strong donor engagement. Today, we’re taking a deep […]
Time is an invaluable asset for nonprofits, making it crucial for them to maximize efficiency to allocate more resources toward the core mission. Artificial intelligence (AI) tools, like ChatGPT, provide a game-changing solution by automating time-consuming tasks, freeing up valuable hours to redirect toward meaningful work. Whether automating data entry, generating AI video content, leveraging […]