Your email click-through rate (CTR) tells you whether people engage with your emails and land on the pages you want them to see or abandon your message before taking that next step. Increasing your CTR starts with a few best practices, a dash of creativity, and a bit of experimentation for meaningful results. Here’s why […]
Successful professionals find ways to remain relevant to their audiences. They participate in timely discussions, develop relationships with peers and mentors, stay abreast of industry news and research, and read. A business book club can be a great way for your staff to catch up on the latest best-selling books while advancing their personal and professional development. As Joseph Addison said, […]
As a nonprofit organization, it’s crucial to have multiple sources of fundraising revenue. And with the rise of CEOs who prioritize Corporate Social Responsibility Programs (CSRs), it’s essential to have an excellent corporate partnership strategy with a multipronged approach. Today, we’re highlighting the impact of a solid corporate giving program on your ability to acquire and […]
The landscape of today’s social problems is continuously changing, with recent years highlighting how rapidly needs can shift. These changes have underscored the importance of finding solutions to issues impacting everyday life, including responding to public health emergencies, dismantling systemic racism, and adapting to climate change. While we’ve made significant progress on some fronts, many […]
When people begin working on their nonprofit elevator pitch, they often start by estimating how much time they may have with a listener. A frequently cited standard is 118 seconds—the length of an average elevator ride in New York City. While your elevator speech may very well never take place in an actual elevator, you […]
If you’re considering a nonprofit bank account or evaluating your nonprofit banking operations, you’re exactly where you need to be. We’ve narrowed down expert tips to help you navigate the nonprofit banking process and stay organized along the way. Below, you’ll find the most important factors in selecting a bank account as a 501(c)(3) nonprofit. […]
Nonprofit email marketing can present its fair share of challenges for organizations. From churning out captivating new campaigns to getting noticed in potential donors’ inboxes, creating successful fundraising emails requires creativity and diligence. Fortunately, nonprofits have an advantage. Emails from charitable organizations receive open rates four times higher than typical marketing emails.¹ However, it’s what […]
The 26 Types of Nonprofit Organizations: A Simplified Guide to Choosing Which Is Best for Your Goals
We all have a vision of how a nonprofit looks, but every charitable organization is unique. Most have plenty in common, but a wide range of organizations in the nonprofit sector serve distinct roles and communities. Because the term nonprofit is a governmental designation, much of these differences come from the Internal Revenue Code.¹ And […]
Whether a seasoned fundraiser or new to the field, every nonprofit professional needs to keep a pulse on industry trends and best practices. The way donors choose to show support is constantly evolving, so nonprofit organizations must stay on top of everything from technology and social media to marketing and storytelling. As a best practice, you […]
In the wake of public health emergencies, critical social justice movements, and climate disasters, small businesses, large corporations, and nonprofits alike have looked for ways to deepen their impact in the world. For-profit and nonprofit sponsorships offer heightened value when it comes to addressing these issues. When donations wane for nonprofits during economic slowdowns, for-profit […]