11 Nonprofit Fundraising Videos to Grow Engagement & Donations

Fundraising videos can be a powerful nonprofit tool. The combination of images, dialogue, and music makes video a uniquely compelling medium—one that can capture imaginations and stir emotions.  It’s not surprising, then, that nonprofits leverage video to communicate with supporters and the public frequently. What might be a bit more surprising to the casual observer, […]

5 Ways ChatGPT Can Help Your Nonprofit Generate Stronger SEO Content

As a nonprofit marketing manager or digital director, you know the value of strategic, engaging blog content in expanding your organization’s organic reach. However, you may struggle to find the time and resources to produce high-quality articles consistently that rank well in search engines.  Fortunately, there’s a solution to help you create optimized content efficiently: […]

What Kind of Leader Are You?

So you have a new leadership role? Or maybe you’re looking for traits of effective leaders in nonprofit organizations. Great leaders often share personal characteristics, but how they lead can vary drastically. It’s an incredible exercise to understand your unique leadership style. Doing so regularly helps you become more self-aware of your style’s associated pros […]

The 5 Key Stages of the Donor Cycle

Fundraising is essential to nonprofits. The more you raise with the support of new and existing donors, the more you can do to fuel positive change. However, getting an individual donor to contribute to your cause is easier said than done. That’s where the donor cycle comes into play. Below, we’ll walk through everything you […]

The New Salesforce Nonprofit Cloud: What You Need to Know

On March 14, 2023, Salesforce announced exciting news about the first release of its new Nonprofit Cloud solution. This release reflects the platform’s investment in best-in-class nonprofit technology and continued commitment to the sector.  As a long-standing partner, Classy is excited about what this means for nonprofit organizations and continues to work with Salesforce to […]

3 Ways Nonprofits Can Engage Gen Z: From Our Latest Report

Gen Z is the largest and most diverse generation in U.S. history. As this demographic matures, these young adults are establishing their giving practices, with 57% planning donations in their financial budgets each year. Gen Z is intentional about the causes they give to, often doing research before and after a gift. Nonprofits have an […]

6 Climate Change Organizations to Follow in 2023

This year has already delivered a stark reminder of why the fight against the climate crisis and for nature conservancy is crucial. Look no further than January 2023, the warmest on record in Europe and ranked in the top 10 warmest for North America and Africa.1 At the same time, the mitigation of climate change […]