Businesses use brand strategy to form connections with customers, and that strategy goes beyond selecting a company logo or company name. It means establishing a brand identity built on thoughtful design, tone, and messaging. These intentional identifiers help your product or service resonate in more meaningful ways to foster consumer loyalty. Similarly, nonprofits can use […]
If you’re reading this article, you’re likely in the middle of a fundraising software selection process for your nonprofit organization. We understand how critical it is to select the right tools to fuel your digital fundraising experience and ultimately fuel your mission. So if you’re deep into your research journey, you’re in the right place. […]
Did you know that 90% of websites are inaccessible to people with disabilities who rely on assistive technology?¹ According to Techopedia, accessibility is “how software or hardware combinations are designed to make a system accessible to persons with disabilities.” In simpler terms, web accessibility means a website, application, or digital tool is created with the […]
Golf fundraisers merge the love of sport with humanity’s inherent desire to do good. When it comes to fundraising for nonprofits, it’s a creative way for your organization to build an exciting event that also raises funds for your cause. But where do you start? Should you host an all-out charity golf tournament or a simple […]
Matching donation challenges are a highly effective strategy that can make a substantial difference for mission-focused fundraising organizations. When executed correctly, these challenges can be a game changer for time-based campaigns, providing a surge of donations to help nonprofits reach and exceed goals. Typically, matching donation challenges produce the highest-grossing days of a campaign. These […]
Calling all parents of fur babies, friends of animals, environmentalists, and activists! This list of animal charities to watch is your go-to for making a significant impact in 2023. Nonprofit animal welfare organizations all over are dedicating the necessary work to supporting animals all around us. From local charities in North America to worldwide initiatives, […]
Visual cues help people understand and relate to what they see. In fact, the human brain can process images in as little as 13 milliseconds.¹ In your fundraising and marketing communications, visuals are crucial for helping cement an idea or a narrative into the mind of your audience. Statistics alone may make for a convincing […]
To stay on pace with the ever-evolving digital landscape, nonprofits constantly explore innovative ways to engage their audiences while amplifying their fundraising and marketing efforts. In recent months, language-based artificial intelligence (AI) tools, such as ChatGPT (Generative Pre-trained Transformer), have gained momentum as an efficient way to elevate these efforts within the nonprofit sector. AI […]
While you tend to hear the term more in relation to for-profit businesses, the importance of branding for nonprofits cannot be stressed enough. Your brand is what people think about when they think of your organization. This impacts your public image, your engagement, and your fundraising efforts. Brand management is the work you do to […]
Formal, sit-down dinners. Candy bar sales. Pancake breakfasts. Food fundraisers come in many shapes and sizes and give donors a central theme to rally around. With a little planning, you can leverage food-based events to fundraise for your nonprofit while building and strengthening your community of supporters. Nonprofits can also leverage Classy to make food fundraisers easy […]