Social media is critical to engaging a wider audience and making new connections. Nonprofits in particular, can benefit from using various platforms to connect with donors based on their unique goals. Our latest data from The State of Modern Philanthropy 2022 found that Facebook is a great place to start building exposure, as this social channel drives 83.4% of […]
The more an organization knows about its donors, the better it can connect with the individuals funding its mission. Studies show that $4 to $7 billion in matching gift funding goes unclaimed each year. This significant gap can largely be attributed to a lack of awareness of employer match opportunities among donors and donors’ eligibility status among […]
Those around us influence us. An individual’s community often impacts when, how, why, and to which organizations they choose to support. When you understand how to tap into a community of donors, you unlock massive potential for increased generosity. People give for various reasons, like supporting others in need, coming together with coworkers, and playing […]
Selecting the right technology to unleash the full potential of your work, your staff, and ultimately your mission is a big decision. We’re here to help you ask the questions that best inform your choice based on your unique goals. Finding the tools that are best for your organization comes down to knowing what to […]
Inflation in the U.S. reached the highest level in over four decades in May of 2022. We’re breaking down what this rise in inflation tells us about fundraising and how nonprofits can confidently recast their strategy with seven subtle shifts. The Impact of Nationwide Inflation Nonprofits kicked off 2022 with optimism around the generosity of […]
Religious institutions account for some of the highest fundraising numbers of any nonprofit category. Nearly one-third of all donations go to faith-based organizations. Unlike other nonprofits that rely on events and traditional fundraising campaigns, most religious giving is based around weekly or monthly tithes. This might change how a religious institution talks about giving, but it doesn’t […]
Donation pages that are simple to navigate result in more completed donations, recurring donation revenue, and donor retention. That’s why this blog post is all about bringing yours to the next level. The donation page experiences that lead to deeper donor trust and more completed transactions are the ones that feel consistent with all other campaign […]
We’re thrilled to announce that Classy now offers cryptocurrency as a donation method to fuel more giving. The world of cryptocurrency donations is quickly evolving. With Crypto Giving built into the Classy platform, nonprofits can confidently capitalize on another innovative payment technology to attract new donors and drive meaningful impact. Explore Crypto Giving on Classy […]
It is our privilege to announce the 2022 Classy Award Winners. Join us in celebrating the people and organizations that continue to move the needle on some of our world’s largest issues. Meet the 2022 Classy Award Winners About the Classy Awards The Classy Awards have been bringing together social sector leaders and influencers since 2009 to recognize […]
After a widespread move to virtual work and experiences, many people and organizations are looking to shift back to in-person events. The pandemic highlighted what people value about in-person engagements, but also altered what’s important in creating an in-person event experience. Get Inspiration From Our Nonprofit Event If your nonprofit is thinking about an in-person event, the […]