Despite rising inflation rates, nonprofits have an opportunity to capitalize on the recent uptick in impact travel. You can use this timely trend to grow brand awareness, boost volunteerism, and ultimately strengthen your global impact. According to the 2022 American Express Travel Trends Report, 62% of people plan to take 2 to 4 trips in 2022. It also […]
You’ve likely arrived on this page because you’re an ambitious leader with a goal to create meaningful change in your community. These eight steps will be the most important to start a nonprofit foundation. We’re honored to guide you as you prepare to serve your community in new and creative ways. Below, you’ll find insights […]
Google Analytics has long been a critical part of many nonprofits’ technical stacks. However, Google recently announced that they will stop processing data for Universal Analytics (UA) properties on July 1, 2023 (October 1, 2023, for Analytics 360 properties). All organizations that currently use Google Analytics will need to migrate to Google Analytics 4 before […]
As Giving Tuesday 2022 rounds the corner, savvy nonprofits are hitting the ground running in preparation for one of the biggest giving days of the year. Organizations need to ensure their strategies align with the latest donor and consumer behavior trends—especially in today’s evolving social and fundraising landscape—in order to maximize their slice of this multi-billion dollar […]
When the economy fluctuates, it’s more important than ever to have a reliable set of tools and processes that maximizes a nonprofit’s impact. This year, inflation has hit a 40-year high, and financial institutions like Bank of America predict a mild recession. We know this is top of mind for many organizations, so we’ll discuss how leaders […]
Moving your recurring donors from your previous fundraising platform to Classy might seem daunting, but a thoughtful strategy can turn this into a seamless transition that actually strengthens your donor relationships for the long run. In fact, this platform switch presents a perfect opportunity to re-engage this critical group of donors and even acquire greater levels of support. Below, […]
It goes without saying that donors play the biggest role in your nonprofit’s success and sustainability. But do your donors understand how much you appreciate them? Don’t just assume they do—make sure they hear it from you directly. It takes intentional planning to thank your supporters in a way that resonates. Follow this comprehensive guide […]
Social media is critical to engaging a wider audience and making new connections. Nonprofits in particular, can benefit from using various platforms to connect with donors based on their unique goals. Our latest data from The State of Modern Philanthropy 2022 found that Facebook is a great place to start building exposure, as this social channel drives 83.4% of […]
Those around us influence us. An individual’s community often impacts when, how, why, and to which organizations they choose to support. When you understand how to tap into a community of donors, you unlock massive potential for increased generosity. People give for various reasons, like supporting others in need, coming together with coworkers, and playing […]
The more an organization knows about its donors, the better it can connect with the individuals funding its mission. Studies show that $4 to $7 billion in matching gift funding goes unclaimed each year. This significant gap can largely be attributed to a lack of awareness of employer match opportunities among donors and donors’ eligibility status among […]