Effective online fundraising begins with world-class conversions but is only sustainable with reliable support from authentic supporter relationships.

Brooklyn Public Library (BPL) understands the critical value of establishing lasting supporter connections and adopting the right technology to initiate and nurture each relationship. That’s why BPL partnered with Classy to further cultivate its community and increase awareness of the infringements on teens’ First Amendment rights through its Books Unbanned program.

Who is Brooklyn Public Library?

Brooklyn Public Library serves 2.5 million individuals across 61 locations throughout Brooklyn, New York. The nonprofit offers free resources and services that include literacy programs, lectures, resume and career help, computer centers, and teen internships.

Additionally, BPL received an Institute of Museum and Library Services National Medal for Museum and Library Service, the nation’s highest honor for museums and libraries, for its Outreach Services department and efforts to serve Brooklyn’s most vulnerable populations.

What is the Books Unbanned program?

Books Unbanned is a program BPL launched in response to the increasingly coordinated and effective effort to remove books from schools and libraries. The program offers free Brooklyn Public Library electronic library cards to teens and young adults aged 13 to 21, anywhere in the United States, in a valiant effort to defend the freedom to read.

Brooklyn Public Library Delivers Curated Giving Experiences With Classy’s Comprehensive Fundraising Suite

Now, with its fundraising suite of choice, Brooklyn Public Library is ready to scale. By implementing tools like program designations and embedded donation forms (along with recurring giving, crowdfunding, peer-to-peer, and event fundraising campaigns), BPL has demonstrated its commitment to optimizing the overall giving experience for everyone involved so they can raise more to do more.

Copy Editor: Ayanna Julien